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Working with Callen in one of the more unconventional projects in my career, we successfully launched and sold out of 30,000 bottles of Bijan Mustardson, a first of its kind NIL deal between the agency and University of Texas Longhorn running back and Heisman hopeful Bijan Robinson. The work comprised of building the brand from the ground up: website, merch design, launch video, social content, and experiential stunts that gained national and local attention.
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