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In the next installment of our Retrain Your Brain campaign we decided to get deeper inside people's minds. Asking the question, are you in control of the message or is the message in control of you?
Blinkwashing is an interactive YouTube experience that contains 25 wildly different videos, each repeating the exact same script. When the viewer blinks, the player reacts, randomly choosing another video that picks up precisely where the last one left off.
It was so engaging we had most of them sticking around for the full length of our sales pitch.
Production Partners:
rehab studio
Greencard Pictures
Recognition:
FWA
Fast Company
Ad Age
PSFK
Communications Arts Interactive Annual 2014
Tomorrow Award's Shortlist - 2014
One Show Interactive Finalist - 2014
CLIO