Executive Producer
Reebok - Ventilator

Reebok Ventilator

Reebok brought back their classic Ventilator this year, with a global relaunch. It started with a blatant blast of wind coming from the shoes to demonstrate the air that flows through their mesh.

With bursts of air coming from the sneakers, we parted dirty New York city puddles, lifted skirts and distorted the faces of willing models with a 5 HP leaf blower.