The Diamond Producers Association came to Mother with the task of getting the next generation excited about diamonds. A generation that viewed diamonds as a dusty luxury that meant promising to spend literally forever with another person. And that scared the crap out of millennials.
Today our lives are more connected than ever, and to find a real, genuine connection doesn’t happen too often. We created three films (one being released next year) shot in Copenhagen and Montenegro showing what it looks like to be in a relationship today, and how a diamond can be the perfect symbol for these rare connections.
The campaign garnering 1.5 billion media impressions among its target consumer audience – those aged 21-34.